ary Brock (Figure
1) was
born in Wewoka, Oklahoma, on April 27, 1954, and grew up
in that small town. In 1976 he graduated from the
University of Oklahoma (OU) in Norman, Oklahoma, and a
year later he received a master of public health degree
from the same institution. In April 1978, he accepted the
position of assistant administrator at McAlester Regional
Hospital in McAlester, Oklahoma, where he stayed until
June 1985, when he moved to Garland, Texas, to be
assistant administrator of Memorial Hospital of Garland.
Within a year he was the chief executive officer (CEO) of
that hospital, and he remained there until September
1996, when he became senior vice president, physician
network/managed care operations of the Baylor Health Care
System. In the interim, Memorial Hospital of Garland had
become part of the Baylor Health Care System. In April
1994, he became president of HealthTexas Provider
Network, and he has remained in that position since. In
addition, in April 2000, he became executive vice
president of Baylor Health Care System, where his
responsibilities include systemwide managed care
activities, strategic planning, hospital affiliations,
and joint venture partnerships. He also serves as
administrative liaison with the presidents of Baylor
medical centers at Garland, Grapevine, and Irving. Gary
Brock obviously has become a major player in the Baylor
Health Care System. In addition, he is a nice guy and fun
to be around. William
Clifford Roberts, MD (hereafter, WCR): Gary, I appreciate
your willingness to speak to me and therefore to the
readers of Baylor University Medical
Center (BUMC) Proceedings. We are
at my house on September 27, 2000. I'd like to start by
asking you about your early upbringing, your parents, and
your siblings.
Gary Dale Brock
(hereafter, GDB): I was born in Wewoka, Oklahoma,
about 60 miles east of Oklahoma City. It's a town
of 3500 people in the central part of the state. In the
1920s and 1930s, its main industry was oil. Later, it
became more of an agricultural community.
I was born on April 27,
1954 (Figure 2). I have an older sister,
Debbie, who was born in 1952. I have a younger brother,
Randy, who was born in 1958. Both sets of grandparents
lived in the Wewoka community and so did most of my aunts
and uncles. We would go out and do something, and before
we would get home our parents would know where we had
been and whom we had been with. It was a nice environment
to grow up in. I went to elementary school, middle
school, and high school in the public schools in Wewoka.
Growing up, I was involved in Cub Scouts and then Boy
Scouts. I achieved the rank of Eagle Scout.
I worked growing up. I
did a little bit of everything. We gardened in the
summers, and I sold vegetables. I mowed yards and hauled
hay. My first real job was working at a fast food
restaurant. I continued to do odds-and-ends-type jobs
until I attended OU, and then I secured more substantial
jobs.
WCR: What did
your mother and father do?
GDB: My dad was a
civilian employee for Tinker Air Force Base in Oklahoma
City. He had about a 60-mile commute each way. My mother
was an administrative secretary at a manufacturing
company that built water coolers. After I left home, she
took a job as a secretary at Tinker Air Force Base. Once
the kids were grown, my parents relocated to Oklahoma
City. They live there today.
WCR: What were
your parents like? Who dominated the family?
GDB: My father was
the dominant parent. Our parents expected us to be
self-sufficient. With both parents working, my sister,
brother, and I would take turns making sure that
everything was tended to around the house--helping to
prepare the meals, cleaning up, mowing the yard, etc. My
dad was involved with me in the Boy Scouts program. He
worked with our scout leader and went with us on scouting
trips. We went to the Grand Canyon one year and hiked to
the bottom and back. He was heavily involved in the
Baptist Church as a deacon, treasurer, and choir member
as we were growing up. We were the traditional family
from the 1950s and 1960s in terms of living in a small
community close to most of our relatives.
WCR: It must have
been nice to have so many relatives close by. Were both
sets of grandparents alive?
GDB: Yes. I spent
time with them on the weekends at their homes. I raised
chickens and rabbits with my grandmother Brock. She had
many flower gardens that she liked to tend. Neither set
of grandparents drove or had cars. They walked
everywhere. My parents would drive them if they needed to
go a longer distance.
WCR: Did both
sets of grandparents work?
GDB: They were
retired as I was growing up. They had both been farming
families.
WCR: Did they own
farms in the area?
GDB: At one time.
They moved into town when they retired.
WCR: How did you
get so involved in Cub Scouts and Boy Scouts?
GDB: My middle
school principal--a Seminole Indian named Tuskahoma Brown
Miller--was a great leader in the program. He
recruited me into scouting and made sure that we attended
the weekly meetings. Every summer he took the troop
different places. He was the biggest influence in
encouraging me to achieve Eagle Scout. The year I
received my Eagle, there were 8 of us. That was a large
number of boys from such a small community to accomplish
this feat.
WCR: Achieving
Eagle Scout is quite an honor. There have been follow-ups
on what's happened to Eagle Scouts, right?
GDB: For the most
part, they have done extremely well. I think the Eagle
Scout program teaches boys about teamwork, the values
needed to work in society, and, most of all, leadership.
Most boys who go through the program are more focused
than if they had not gone through the program.
WCR: Did you go
off to a Boy Scout camp any time?
GDB: Yes, every
summer.
WCR: That helped
to get merit badges.
GDB: Yes. There
are Boy Scout camps all over the state of Oklahoma. We'd
go to different ones each summer, usually for a week.
We'd camp out, do archery and rowing, and work on
different merit badges needed to continue to move up the
ranks.
WCR: Were you an
athlete in high school?
GDB: Yes. I played
football in middle school and high school as an offensive
right guard (Figure 3). I lettered in both
schools. We played 8 conference games (Seminole,
Holdenville, Bristow, Henryetta, and other small
communities in the area), and we won our conference my
freshman, sophomore, and junior years of high school. We
went to the state playoffs those 3 years, and each year
we were eliminated in the first game. I also threw the
shot put in high school.
WCR: It sounds as
if church was a big thing when you were growing up. The
family went to church every Sunday?
GDB: Yes, every
Sunday and Wednesday night. It was a small Baptist
church, maybe 200 members. My dad was head deacon and
treasurer of the church as well. He was very involved,
and my grandparents also went to that church. We grew up
in the church.
WCR: Church was a
very important part of your activities and your life
growing up.
GDB: Yes. In
junior high and high school, I tried to be involved in
many of the extracurricular activities. I was a member of
the student council in both junior high and high school
and president of my class during my senior year of high
school (Figure 4). I was involved in
Thespians, a club that prepared students for public
speaking. We had debates and competitions.
WCR: What did you
talk about?
GDB: They usually
gave us topics on world events, and we debated one side
of the issue or the other. Faculty from the various
schools worked with us and judged us on our positions and
how we defended ourselves.
WCR: It was more
of a debating society than a public speaking course.
GDB: We did some
public speaking, but most of the competition centered on
debate.
WCR: You must
have been a pretty good student in high school.
GDB: I was in the
top 10 students, with 80 in my graduating class.
WCR: How many
students were in the whole high school?
GDB: Maybe 350 to
400. It wasn't a large school system.
WCR: How did you
end up going to the University of Oklahoma?
GDB: I followed OU
because of its football program, which I was really
interested in. I had gone to some of their football
games. I applied in my senior year and was accepted. I'm
the only child in my family who went to college. I
enrolled without a declared major and started by taking
only core courses. Then I became interested in physical
therapy and was accepted into physical therapy school. I
took human anatomy, kinesiology, and physiology. Physical
therapy was in the same building as allied health and the
school of pharmacy and nursing. Some students there were
going into health care administration, and I became
interested in that field. During my senior year, I
changed my major from physical therapy to health care
administration. I finished with an undergraduate degree
in psychology, took my graduate examination, applied to
the OU program in public health, and was accepted in the
fall of 1976.
I finished the 2-year
program and started looking for a job. At the time I had
a master's degree but no experience in health care. I
completed a residency, which was really more of a
rotation through different departments at a community
hospital in Edmond, Oklahoma. I worked and continued to
look for a job. I didn't seem to be having much success.
I visited with Ivan Hanson, PhD, my faculty
advisor at OU. He told me that since I was a good
student, I might want to work on a doctorate in public
health. At the same time I had become friends with Ed
Majors, who was working on his master's degree. He had
just accepted the position of administrator of the
McAlester Regional Hospital in McAlester, Oklahoma. He
called me one day and said, Are you tired of being
a professional student and ready to start working?
I thought about that and talked to my faculty advisor.
Dr. Hanson said, You need to decide if you want to
work in administration or if you want to teach. If you
want to teach, then you might want to stay and earn your
doctorate.
Ed had a great
opportunity in McAlester. There were 2 hospitals in that
community--a Catholic hospital, St. Mary's, and a
municipal hospital. Both were very old facilities, and
the sisters and the city had meetings and decided that if
one or the other could build a new hospital, the other
one would close down. The city decided to build a new
200-bed hospital, and the sisters pulled out. The job was
a great opportunity to learn about a merger, opening a
new facility, creating new programs, and recruiting
physicians and employees. I left OU at that time and took
the job, thinking I could always go back if I wanted to.
I never did.
WCR: How far is
McAlester from Oklahoma City?
GDB: It is about
120 miles east.
WCR: It was east
of where you grew up.
GDB: Yes, about 60
miles. It is in the southeastern part of the state.
WCR: Let me go
back just a bit. You mentioned a mentor in junior high
school, Mr. Tuskahoma Miller. Were there other teachers
or role models who had a considerable impact on you in
junior high or high school?
GDB: My Spanish
instructor, Mrs. Biggers, influenced me. I took 4 years
of Spanish in high school and went to Mexico City on 3
trips with her through the Spanish Club. My football
coach, Mr. Glenn Secrest, had a great deal of influence
on me as part of his football program. In college, I
enjoyed working with Dr. Hanson, my faculty advisor in
the master's program.
WCR: It sounds
like if you hadn't gone into physical therapy, you
wouldn't have ever become aware of the opportunities in
hospitals. As you reflect on it, what interested you in
physical therapy?
GDB: I thought
that by getting into physical therapy, I could work with
sports and athletic training. One of my best friends in
high school and I went into physical therapy together.
WCR: You were the
first one in your own family, and possibly in your large
family in Wewoka, to go to college.
GDB: My dad's
brother graduated from Central State University in Ada,
Oklahoma.
WCR: Did you get
a scholarship to the University of Oklahoma?
GDB: No.
WCR: Did you earn
your own way through college?
GDB: My parents
helped me as much as they could, but I also worked. In my
sophomore year, I ended up rooming with Bailey Harrison,
whose dad owned an insurance agency. His dad got us into
a training program with the General Adjustment Bureau
after our freshman year. In the summer, whenever
tornadoes and hailstorms would go through Oklahoma and
Kansas and destroy houses, buildings, and farms, they
would need extra staff to estimate damages. During the
summers between my freshman, sophomore, and junior years,
we were given 200 to 300 claims that had been filed in a
particular area. We worked those claims--going to the
houses, climbing roofs, measuring them, and estimate
replacement costs, water damage to the houses, crop loss
to the farmers, irrigation pipe replacement costs, etc.
It paid very well. During the summer I could make about
$5000 working those claims. They also paid us $25 a day
for our car, housing, and food. Usually we had enough
claims to know that we were going to work about a month
in a community. We would try to find a garage apartment
for $50 to $75 a month and save as much of the per diem
as we could. I worked really hard through the summers and
tried to make as much money as possible to carry me
through the school year. If I needed additional income, I
would find a part-time job. But generally I had enough
money saved from my summer work.
WCR: That must
have given you a tremendous experience, learning the
prices of all these items. The job also must have given
you a good bit of confidence.
GDB: Their program
was to train college students and hire them after
graduation. I considered insurance adjusting as a
potential career but decided that it wasn't really what I
wanted to do. It was great money as a student, but I
became interested in health care. My wife's parents had a
good friend who is a family physician, Dr. Jack Parrish,
and I visited with him about the health care field and
hospital administration. He had experience with hospitals
and with administrators. He encouraged me to pursue that
career.
WCR: When did you
get married? How did you meet Debbie?
GDB: I met her in
my sophomore year at OU.
WCR: Was she a
sophomore, too?
GDB: Yes. She grew
up 12 miles from me in a town called Seminole, which had
about 12,000 people. Wewoka and Seminole were huge
football rivals. Generally, girls from Seminole wouldn't
date boys from Wewoka and vice versa. We both ended up at
OU. During my sophomore year, my roommate, Bailey
Harrison, and I had rented an apartment, and Debbie and 3
other girls lived below us in an apartment. Throughout
that school year, Bailey and I worked out a deal with
these 4 girls: we pooled our money to buy groceries, and
then we'd take turns cooking. Towards the end of the
sophomore year, Debbie and I started dating. We dated our
junior year, became engaged, and then married during our
senior year (Figure 5). We'll celebrate our 25th
anniversary on January 3, 2001.
WCR: How old are
you now?
GDB: I'm 46.
WCR: She is the
same age. When did your boy come along?
GDB: Garrett was
born in September 1983. We were married 7 years before we
had him. We wanted to be established before we had our
first child.
WCR: You
graduated in May 1976.
GDB: Yes. I
started the master's program in August 1976.
WCR: How much
time did you spend working on your doctorate?
GDB: I was just
beginning when I accepted the position at McAlester.
WCR: What did you
write your thesis on?
GDB: The indirect
costs of health care. There were many publications on the
direct costs of care as a percentage of gross national
product, but few on indirect costs of health care in
terms of lost production time from work and travel.
WCR: How many
classmates did you have in your master's degree program?
How many were there in the doctorate program?
GDB: Eleven for
the master's degree. There were probably 5 working
towards a doctorate.
WCR: As you look
back on it, do you think you made the right decision?
GDB: Yes, I do.
Going to McAlester was a great opportunity for me. We
were opening a new facility in a community of 18,000
people and were serving a regional area of 156,000
people. We built 2 large professional office buildings.
We recruited >40 new physicians to the community. I
was involved in writing policies and procedures for a
startup hospital and in buying all the equipment and
furnishings. Coming out of an educational program and in
a year's time having so much work was great. I received a
great deal of experience there.
In the early 1980s, I
started hearing about diagnostic-related groups (DRGs)
and managed care. Even when I was in graduate school,
they were talking about the Kaiser health maintenance
organization (HMO) and how Congress was watching that
model. I felt like I wasn't going to get experience with
managed care in McAlester. I had been there for about 7
years and had accomplished quite a bit at that facility,
but we weren't in a situation where we were going to
expand services much more. If I went into an urban area,
I would get experience with managed care. We started
looking at relocation opportunities and wanted to stay
within a 3- or 4-hour drive from our parents so that we
could continue to stay involved with them. I ended up
taking the position in Garland.
WCR: How did you
become aware of the position in Garland?
GDB: A recruiter
contacted me to see if I had an interest.
WCR: When you
went to McAlester Regional Hospital, you were the
assistant to the CEO from the beginning. Were there any
other hospital administrators at the time?
GDB: No. There
were just the 2 of us. We had a 200-bed hospital, and it
was growing. It was an interesting situation. We had 2
hospitals that were going to close and come into the new
hospital. We had 2 of everything--2 chiefs of staff, 2
boards, 2 directors of pharmacy, 2 directors of
nursing--and we had to choose one. In the past, when
employees would become unhappy at one hospital, they
would quit and work for the other hospital. If a surgeon
got angry with the director of surgery at one hospital,
he'd move all his patients over to the other hospital.
All of a sudden, the 2 hospitals were going to merge. In
the first 12 to 18 months of that merger, we had a
>50% turnover in staff. There was heavy recruitment to
replace and backfill. It was a great learning experience
in terms of the dynamics of getting a new hospital up and
running.
WCR: It sounds to
me like the administrator gave you a lot of
responsibility right from the beginning.
GDB: Right. Again,
he and I knew each other from OU. He knew me through my
work there, and I think he felt comfortable turning work
over to me. Today, he is in Dallas and is the president
and CEO of CareFlite.
WCR: He was how
much older than you were?
GDB: Ten years.
WCR: That was a
wonderful experience starting a new hospital and settling
all the political wars.
GDB: The system
was a beneficial public trust authority: the mayor would
recommend board members to the city council, and the city
council would then ratify those members, so the hospital
was involved with the politics of the city. The local
cable television company filmed our board meetings and
showed them on cable TV; it rebroadcast them several
times through the month. We really became known in the
community because of the television and newspaper
coverage of the hospital. Debbie would ask me to stop by
the grocery store and pick up some things after work. I
would go in and run into people who knew that I worked at
the hospital. They would want to talk to me about a bill,
complain about their physician, or put in a plug for
their child for a job. I never could get away from my
job. That is another reason why I wanted to live in a
larger community. When I leave the Baylor campus today, I
may still run into somebody I know, but the chances are
less in a larger community.
WCR: You came to
Memorial Hospital of Garland. What did you think when you
came here? You had been in Oklahoma City a good bit, so
that's a pretty big city. And Norman, Oklahoma, is
getting to be a pretty big place, too. How did Dallas
strike you?
GDB: At the time I
arrived, there was a lot of construction going on. It was
during the real estate boom of the early 1980s.
Obviously, the pace was faster than in McAlester in terms
of activity inside the hospital, issues that had to be
dealt with, and the larger number of subspecialists. I
began to understand the needs and issues of the
institution. It was a fast learning curve to understand
this new environment.
The hospital at Garland
was created and chartered in 1959, when there were 18,000
people in Garland; it opened its doors in 1963. The
hospital was based on a private foundation model. Max
Scheid was president of the chamber of commerce in 1959.
The chamber wanted the city of Garland to build a
hospital, but they couldn't support it because they had
to use most of the tax base to support the development of
schools. The chamber raised $1 million from their
members, borrowed $1 million, and received a federal
Hill-Burton matching grant. From that initial funding,
they built the hospital. For the 4 years they were trying
to do this, none of them knew anything about building or
running a hospital, but they knew people who did. They
knew Boone Powell, Sr. They contacted him, and he worked
with them for 4 years. He'd meet them out at a little old
caf? in downtown Garland once a month. He never charged
them a dime. He gave advice and steered them through the
application process for Hill-Burton monies. He helped
with resources from Baylor and advised them on setting up
labs. He helped get their hospital started. I think that
played a large role when the Garland facility merged with
Baylor. Most of the board members at Garland had worked
with Boone Powell, Sr., when the hospital was being
created.
When I came to Garland,
the environment was pretty stable. No new physicians were
coming into the community. I think there was some concern
among physicians about the future--what impact the DRGs
and HMOs were going to have on suburban hospitals and
whether they would be able to survive. When I tried to
recruit physicians, they first wanted to know my vision
for the future of the hospital. We weren't having much
success at recruiting because of the environment and our
size. The HMO industry was growing, and I felt we
couldn't compete as an independent hospital even though
we had a close alignment with the local industries.
Representatives from 52 companies were shareholders of
our foundation, and they appointed the board. They were
all embracing managed care in the early 1980s. That is
how I really became involved in managed care. I was
living in an environment that was converting overnight.
To recruit physicians and to position us to compete in
the future, I started talking to the board about the need
to be part of a larger system. We had a couple of
retreats with the board, and they talked to the larger
employer group about the future of the hospital. Out of
that, we decided to start looking at systems we could
work with. We visited with Baylor, Presbyterian, and
Methodist Dallas. We even entertained the idea of selling
the hospital, taking the money from that sale and setting
up a community trust fund, and turning the proceeds over
to other nonprofit organizations in the community. The
companies that started the hospital said, We got
into this for health care for our employees, and we want
to continue growing and being involved with health care.
Why don't we give it to a larger system? Boone
Powell, Sr.'s involvement when the hospital was created
gave Baylor an advantage. The long and short of it is
that in 1991, shareholders changed the articles of
incorporation to allow Baylor to appoint the board and to
change the name of the facility, which in effect gave
Baylor control of the organization and allowed it to
consolidate all of the assets into the Baylor system.
Today, the medical center at Garland is a fully
controlled affiliate of the Baylor Health Care System,
which gives Baylor all of the upside opportunity and the
downside risk of operating the hospital.
WCR: When
Memorial Hospital of Garland opened in 1963, how big was
it?
GDB: It was 100
beds.
WCR: When you
came in 1985, how many beds did it have?
GDB: There were
206 beds.
WCR: You came in
1985 and were the assistant to the CEO. Who was the CEO
at the time?
GDB: Terry Andris.
WCR: You were the
second in command of the hospital. How many people were
in administration at that time?
GDB: Only 2.
WCR: It sounds
like the next year you were the CEO.
GDB: Terry Andris
had been an assistant to John Shaw, who had been the
first administrator of the hospital. When John retired,
the board hired Terry as the administrator. He and the
board were not functioning well. I had been there 11
months, and they called a special executive session of
the board. After meeting for several hours, the board
informed me that Terry had resigned as the administrator
and asked if I felt comfortable assuming the position on
an interim basis. At that time, I was 32 years old and
felt sure I could fill in. I had a board meeting within a
week to inform them of all ongoing projects. That was in
September. In January they named me the CEO.
WCR: You had come
out of McAlester and within 11 months you were the CEO at
a pretty large hospital in a very large city.
GDB: I really
didn't understand the magnitude of what I was stepping
into. The facility was established, but new physicians
were not coming in. During the first week after taking
over, I discovered that no outpatient bills had been
mailed in >6 months. Millions of dollars of inpatient
records were sitting in the medical records department.
The administrator had done away with the requirement for
medical staff to complete their records or risk losing
their privileges. All of a sudden, the physicians were
not completing their medical records, and the charts
weren't going up to the business office. Patient bills
weren't being processed, and bills weren't being paid.
As payroll was going out
that first week I was on the job, I received a call from
the bank saying there were insufficient funds to cover
the payroll. Our largest pharmaceutical supplier called
and put us on COD. Our food vendor put us on COD. They
hadn't been paid in months. We had a big situation to
deal with at that point. I called a meeting of department
managers and explained the situation and asked for their
assistance. We created teams around various issues.
Individuals working in other departments, for example,
were required to help get charts out to the physician
offices so that we could get them completed. Everyone
really worked together, and we moved forward. It was a
good experience and an opportunity to help solidify our
team. Most of the department managers had been there for
years. The medical staff also rallied around what we were
doing. I was very open with them about the situation that
we had found ourselves in.
WCR: When you
became head of Memorial Hospital of Garland in 1985, how
large was the staff?
GDB: We had close
to 900 employees.
WCR: Most of
those were nurses?
GDB: Yes, clinical
positions, environmental services, engineering, etc. We
had about 200 physicians. About 20% of all patients being
discharged had cardiac disease diagnoses, and we had very
little in the way of cardiac diagnostic capabilities.
There was a treadmill and that was about it. We didn't
have any in-house echocardiography equipment or
catheterization laboratories. Holter monitors were
outsourced. Our market was driving by our hospital and
going to Medical City Dallas. Garland money helped build
Medical City Hospital, because Garland didn't step up to
the plate and bring the community the services it needed.
I started trying to address that--examining the needs,
recruiting physicians, and adding services to serve the
people in their own community. Once we became part of
Baylor in 1991, I no longer had to explain to physicians
whom we were trying to recruit that we were going to have
a future; the physicians recognized that Baylor
represented a stable environment.
WCR: You were the
CEO at Garland for 5 years before that connection with
Baylor came about. In that period of time, you made that
institution quite profitable.
GDB: Yes. We built
up our cash reserves. Our goal was to get back on solid
footing to meet the community needs and at the same time
to make ourselves attractive to whomever we could
potentially work with.
WCR: When the
community gave Memorial Hospital of Garland to Baylor,
what was it worth?
GDB: Our net asset
value at that time was around $11 million. We had about
$4 million in cash in the bank.
WCR: Baylor
Health Care System didn't put a nickel into it.
GDB: What they did
put into it was an agreement with Boone Powell, Jr., who
said, Baylor will support whatever development the
community will support. Whether the money would
come out of the Garland funds or the Baylor funds was
never discussed. Baylor would see to it that it's done.
Everyone at Garland felt that Baylor would be a good
steward of the hospital's development.
WCR: That
connection has been a win-win situation for both
institutions.
GDB: Yes. It's
been great. During the first 5 years of our relationship
with Baylor, we added 88 new physicians to the medical
staff. The population was growing, and we started
building the momentum around the medical community. We
started putting in new services, expanding our facility.
It has been good for Garland and the Baylor Health Care
System. Garland has always generated excess cash since
it's been with the system. It refers about 45 patients a
month to BUMC.
There are good working
relationships between the medical staffs at BUMC and
Garland. Texas Cardiology Consultants established a
presence in Garland by merging with some of the
cardiologists there. HeartPlace brought new physicians to
the community. Garland's Department of Physical Medicine
and Rehabilitation is totally integrated with Dr. Barry
Smith's group. Dr. Pete Dysert has been working with
Garland and, in effect, his group is managing pathology
there. A lot of joint development also has occurred with
primary care physicians. The entire HealthTexas
organization was born out of our relationships with the
physicians in Garland, with Dr. Carl Couch's group.
WCR: When and how
was HealthTexas created?
GDB: As we
continued in the managed care world in the 1994
timeframe, Drs. Carl Couch, David Winter, and Lannie
Hughes (at Dallas Diagnostic Association at Medical City)
were looking at creating a physician-owned management
services organization (MSO) that could manage physician
practices, managed care contracting, and medical
management for risk contracts. Dr. Couch talked to me
about where things were headed. He said, We've
talked about this MSO development for some time. Do you
think Baylor would be receptive to acquiring our
practices and working with us? We'll help coordinate
physician development around managed care. Ultimately, if
we are all on the same side of the fence, we will work
better together. I talked to Boone and Joel
Allison, and Dr. Couch visited with them also. Dr. Couch
and his group were ready to make a decision very quickly.
They were willing to wait 30 days so we could evaluate
the situation.
In 30 days, we acquired
their 2 clinics and their 10 physicians. They had also
been in discussion with Dallas Diagnostic Association and
with Dr. David Winter at BUMC. At the time, MedProvider
wasn't an entity. Dr. Winter and several other physicians
were creating that organization. They were trying to pull
the downtown internists together into a legal
organization. Both Dr. Winter and Dallas Diagnostic
Association contacted me and said they would like to talk
about what Baylor had done with Dr. Couch's group. We
began the valuation of Dallas Diagnostic Association and
immediately closed that deal and brought them in to
HealthTexas. Dr. Winter was creating MedProvider, so we
didn't have to valuate each of the independent
physicians. They coalesced their group, and we then
brought their entity into HealthTexas. In the first year
of creating HealthTexas, we ended up with those 3 groups,
which gave us a lot of credibility. We felt we really had
top-rate physicians.
We ended up purchasing
the assets of 83 physicians from 1994 through mid 1996.
Then we started moving our attention from acquisition to
operations. Once we stabilized operations, we got into
expansion planning through recruitment. We've recruited
>200 physicians over the last 4 years. Most of them
have been right out of their residencies. We worked to
bring them in with the existing practices that we
acquired. At the same time, we were trying to build a new
culture by tying together the 49 clinics in some way. If
you are part of HealthTexas, what does that mean? How do
you relate to other members? Do you even know the other
physicians in the group? We did things in the first 5
years to build the camaraderie and the culture. I think
we have been successful in that regard. While this was
going on, I was still running the Baylor Garland
hospital.
WCR: When did you
resign as administrator of Baylor Garland?
GDB: Between
working on the physician network development and managed
care operations and continuing to serve the Garland
hospital, I was getting home almost every night at 11 pm
or midnight and getting up the next morning for 6 or 7 am
meetings. In 1997 I realized that I couldn't do it any
longer. I had to give up something. By that time we had
many physicians in HealthTexas. They really counted on
that organization and were my friends. I felt that I had
to place my emphasis on managed care operations and
physician network development. We started looking for an
executive to replace me at Garland. John McWhorter is
there today.
WCR: You still
have a lot on your plate. How many physicians are in the
HealthTexas Provider Network now?
GDB: We employ
261. In the network we work with for managed care, we
have credentialed an additional 1419 physicians.
WCR: What does
credentialed mean?
GDB: We will not
contract with a managed care company unless it gives us
delegated credentialing. This means that we can then
credential a physician and present him or her for
inclusion in a particular contract. The physician does
not have to go through the process with the managed care
company again. It is much like the process of getting on
staff at a hospital. Once physicians apply for
credentials with HealthTexas, we verify their education
and training with primary sources. We do reference
checks, check the National Practitioner Data Bank, and
check with the state boards where they have been
licensed. The HealthTexas Credentials Committee
investigates any outstanding concerns. This is just like
the hospital will do. Then a group of physicians reviews
the information and determines whether or not they feel
that the physician's credentials warrant being part of
the network. They bring that to our board, and our board
approves or denies the request. Once physicians are
credentialed, we deliver a managed care contract on an
opt-in or opt-out basis. We require them to make a
cognitive decision to opt in or out. Many networks are
set up so that if they don't hear from you in 10 days,
you are in. We didn't want that. We want physicians to
understand what they are getting into. If they have
questions, they can call us for clarification. They must
affirmatively tell us that they want to be a provider
under the contract. We will then notify the insurance
company that that physician has chosen to come through
our contract. If he or she is accessing the insurance
company through some other direct contract or through
another independent practice association, the insurance
company will drop those contracts and recognize the
physician through our contract.
WCR: They all
receive a Baylor check.
GDB: Yes.
HealthTexas has several components. First, we have the
physician employment model that includes management of
their practice. Today in HealthTexas, we have about 1200
employees, including physicians and their staff. Second,
we are a managed care contracting organization for
physicians who want to be a part of us. Third, we offer
consultative services. Today we do monthly financial
reports and consultation for the physicians who are part
of the 501(a) at Hillcrest Medical Center in Waco and for
about 40 physicians at Texoma Medical Center in Denison.
Some physicians ask us to do their billing collections
and to help them manage their practices. We can go from
employment of physicians to just managing their
practices, or we can simply offer them consultative
services on managed care contracts. We are getting ready
to expand that. We are going to develop a service called
Baylor Physician's Services. Any physician on
staff who desires consultation around any
business-related issue can seek assistance. If physicians
on a Baylor medical staff have questions about medical
staff privileges or procedures, they will know where to
get answers. But if they have questions about their
practices, where do they go for assistance? If we can
provide them with management tools and information, we
can help them improve their practices.
WCR: How do you
charge or how will you charge for these physician
services?
GDB: We'll work
off of a fee arrangement or, once we gain an
understanding about the practice, we can estimate what
will be involved and then give them a more definitive
price.
WCR: This is
going to be a major growth area, as you see it.
GDB: And a major
change for Baylor. In the past, physicians and
administrators have not always been on the same side of
the table. The idea came out of a refocusing retreat
after the Texas Health Resources merger discussions
earlier this year. Joel Allison had 50 or 60 people
involved in it--the board of trustees, physician leaders,
and senior administrative staff. We created 9 objectives
that we are working on now. What we heard from several of
the physicians at BUMC--Drs. Warren Lichliter, G?ran
Klintmalm, Bob Parks, Mike Ramsay, and others--was that
the business side of the medical practice today is
difficult. By creating HealthTexas a lot of expertise has
been created at Baylor, and the HealthTexas physicians
appear to be happy and doing well. They asked if Baylor
could offer the specialty community some of the same
kinds of benefits that have been made available to the
primary care physicians. Out of that we started
discussions on how we could expand our services.
WCR: So you feel
HealthTexas has been a successful development for Baylor?
GDB: It's given us
the opportunity to force development where we didn't have
a presence, like in Mesquite, Colleyville, Southlake, and
Flower Mound. That helps us serve those patients and
refer them back to our specialists. Growing areas won't
have enough physicians. It's hard to go to a physician on
our staff and say, Would you hire somebody to go
over there? Asking them to recruit someone out of
their own pocket is difficult. They will want to know
what they will get out of it. In Garland, for instance,
we're involved in the development of the obstetrics
strategy, and the obstetricians in that community are
supportive. The physician community sees what we're
doing, that we're not out to harm them.
At the same time, over
the last 4 years we've been developing a hospitalist
strategy inside of HealthTexas. Our first group was
started in Garland. The 7 hospitalists there take care of
all the unassigned patients out of the emergency room as
well as patients of the HealthTexas physicians who do not
want to have a hospital-based practice. We created a
hospitalist unit at Irving and then at BUMC. Once the
primary care physicians start to understand their
practice, receive financials every month, and see where
their income is coming from, they start to realize that
it's a very unproductive world for them on the inpatient
side and they become very supportive of working with the
hospitalists.
WCR: Are all the
HealthTexas physicians on salary?
GDB: Their
compensation is based upon their production. When we
started this company, we provided a 2-year guarantee to
the 83 physician practices that we acquired. We looked at
what their compensation had been, and we came up with a
draw for them. We'd make 26 payrolls per year just like
our hospital employee pay-period concept, but if their
professional production fell more than 20% in any
quarter, the executive committee of the group they were
assigned to could, in fact, recommend to change to their
base draw. After the 2-year period, they moved to a new
compensation model that is totally driven by production.
All of the physicians today, other than the new
physicians that we recruit and set up in practice, are on
a production-based compensation program. After the first
year, we move the new recruits into a production model as
well. Baylor is at risk for all the growth in these
practices. In the MedProvider, Family Medical Center at
Garland, and Dallas Diagnostic Association groups today,
the physicians are compensated just like they were the
day we got involved with them: They eat what they
kill. We isolate them from all the costs related to
physician recruitment and startup. That generally costs
us about $150,000 per physician. It usually takes 9 to 12
months to get a practice to positive cash flow, but some
become productive faster, perhaps in 6 months, depending
on the group and how much excess patient capacity there
is to spin off to that physician. Our goal for
HealthTexas is not for the corporation to spin off a
distribution to Baylor, but for all of the money to stay
within that company to grow itself. We have development
capital from Baylor on the front end from a grant, and
Baylor has continued to give us additional grants as we
recruited new physicians.
WCR: What do you
mean by grants?
GDB: It is money
that they are moving from the system over to HealthTexas
for development. There is no repayment obligation. Baylor
provided the capital to buy the first practices that we
acquired. Baylor continues to provide capital to add new
services in these practices. All of the assets of
HealthTexas are consolidated into Baylor's balance sheet.
WCR: Like what,
for example?
GDB: Computed
tomography scanners, lab equipment, and buildings. Many
hospitals that got into this strategy are now getting out
of it. Many people ask why Baylor is staying in this and
why HealthTexas is successful. I think there are several
reasons: 1) We have great physician leaders who know how
to run groups. They want to work in the community with
others, and they make group decisions. 2) We have a board
of directors consisting of 18 physicians who set strategy
and policy and work with us, but they leave the decision
making for daily operations (physicians' hours, whom he
or she works with) at the individual clinic levels. We
can't force a group to employ a physician if the group
doesn't feel it's a fit. That is their call. The
physicians have exactly the same kind of authority over
those hiring and firing decisions as they had when they
owned the clinic. What we have done is to try to keep as
much local control at the physician clinic level as we
can. What we provide them is consultative resources,
capital resources, a managed care strategy, and a network
for their contracting and purchasing.
WCR: It is my
understanding that most of these 261 physicians that you
pulled into this network are quite happy.
GDB: I think they
are.
WCR: They are
happier than they were on their own?
GDB: They are
better off than when they were on their own--financially
and culturally. They have more free time. They are more
organized. We have tried to educate them, work with them
to understand the business they are in. We don't want to
run their business; we want them to run their business.
WCR: When you say
261 physicians are on salary, they may all be on
different salaries after a year or two. They determine
what their income is going to be. It's based on how much
they are bringing into the network.
GDB: Right. We
have tried to also develop ancillaries in the clinics.
Many hospitals that got into this strategy stripped all
the ancillaries out of the practice. It would be like
saying to the physicians, Okay, we now own this
practice, and you no longer need a mammography unit, an
x-ray unit, or a lab. Send all that work over to the
hospital. Hospitals that did that created practices
that are losing large sums of money. We tried not only to
leave the ancillaries in place but to expand them. We
feel it is good continuity of care. For example, if I am
seeing my primary care physician and I need a chest
x-ray, I can get it right there. I don't have to go to
the hospital.
WCR: Do you think
that you will garner more specialists with time? I've
said through the years, for example, that cardiology
would change a great deal if cardiologists were on
salary. Do you think that will come about in the
foreseeable future?
GDB: If the
environment continues with all of its hassle factors and
if physicians do not organize themselves, then yes, I
think that they will embrace a different model.
HealthTexas and Baylor as a whole are involved in a study
with Electronic Data Systems (EDS). The technology exists
today to solve many of the administrative problems that
are of concern for providers; the problem is in
organizing physicians, hospitals, and payers to work
together to use it. The concept we are trying to promote
is the ability to load the benefit information for a
particular employee as well as his or her demographic
information onto a smart card. For example, I come to my
physician and I've chosen Aetna. The plan I am under and
its benefit design have been loaded onto that smart card.
I swipe my card at the office and it goes through the
Internet to Aetna, which electronically verifies
eligibility. Today, physicians go through a telephonic
exercise. Tomorrow, we hope to get immediate electronic
eligibility verification.
We want the physicians to
be able to input the information from a patient encounter
and then wirelessly transmit it through a palm device.
That claim could then go through the Internet to the
payer, who would coordinate the benefit and, while the
patient is there, indicate how much the insurance company
owes and how much the patient owes. Also, we hope to get
a financial institution to agree to fund the unreimbursed
part of that transaction. The physician could be paid in
48 hours just like a retail merchant, and the accounts
receivable would go away. Through that same kind of
technology, we can get to electronic referral
authorizations.
Will everybody play? We
must come together to make this happen. Joel Allison,
Boone Powell, Dr. Dysert, Bill Roberts in HealthTexas,
Tim Parris, and I are all working on this. The large
payers say that telephonic eligibility verification and
referral authorization take a huge amount of manpower and
cost them a lot of money. We've had Humana visit with us
at EDS around these concepts, and we have meetings
scheduled with Aetna and United as well. The other thing
that is driving our desire to change right now is the
Health Insurance Portability and Accountability Act
(HIPAA) and all the standardization and automation that's
going to require. We're running into the first 2 pieces
of the HIPAA legislation next year. The Internet is
allowing a lot of this development.
EDS has the systems and
intellectual capacity to take this on. The technology is
there already with the handheld devices. It's just a
matter of getting the technology partner we want, getting
the insurance companies to agree to process their
transactions electronically, and getting the providers to
use the technology. By January 2001, we hope to set up a
test site in the HealthTexas practices and demonstrate
whether or not it can be done. If it can be and we can
get the payers to cooperate, it could be a huge paradigm
shift for the industry.
WCR: What is your
vision of managed care? Is it going to continue? Is it
going to grow? What is going to happen to it?
GDB: Managed care
is just insurance. It's arranging the payments for
services rendered. The payment and the management of the
care are going to change. Today, most private health care
insurance in the USA is being paid by employers. This
came about because during World War II Congress imposed a
salary freeze in the USA. Although employers couldn't
increase their wages, they could give benefits. They
started giving health insurance as a benefit. We've been
in that model ever since.
The employers have
offered a defined benefit. They decide on the insurer and
coverage and pay part of the premium; the employee
enrolls. This model has worked well. But we are beginning
to transition toward a defined contribution instead of a
defined benefit. Employers don't want to decide what
benefit design is right for their people. Why can't
employees participate in that decision? Why can't the
employer contribute a certain dollar amount and allow
employees to design their own plan? How much copay and
deductible do they want? How much pharmaceutical coverage
do they want? Dallas employers are spending millions of
dollars buying health care for their employees. Then the
hospital will drop out or the physician network will
change, and the employer is caught in the middle. At the
same time, costs continue to go up. Typically the
management of managed care is not about medical
management; it is about price control--trying to push
people into lower cost areas and to obtain discounts from
physicians and hospitals. We are going through that now.
I think that as the
employees make more decisions about their benefit design,
they will also make more decisions related to their
medical management. If more of the cost is going to come
out of their pockets, they will probably shop a little
more and try to better understand where they want to
spend their money. With the use of the Internet, people
will probably begin looking at outcomes of care and
making decisions based on them. Health care costs are
going to continue to go up. I predict that employers are
going to deal with it by limiting the amount of money
they give employees. The Mother, may I?
environment that we have gone through with HMOs will go
away. People also want choice. HMOs' requirement to first
go through a gatekeeper and then to a specialist is not
acceptable. People are willing to pay a little more for
choice.
As a health care
industry, we have to get our administrative costs down.
We do that by moving more into automation. Right now,
when we want to send somebody in for a computed
tomography scan, we have to get an eligibility number and
a preauthorization and then go through the process of
getting paid for the claim. If we can automate, we can
avoid a lot of cost just as the insurance companies can.
Right now, the health care industry has about 25%
administrative costs. A highly regulated industry like
the airline industry has 8% administrative costs. Most
industries are at 2%, 3%, or 4%. Health care still hasn't
moved into the level of information technology that will
be necessary because hospitals and physicians haven't
been willing to pay for it. As an industry, we spend 2.5%
to 3% of our revenue on information technology, while
financial institutions spend approximately 11%. We're
lagging as an industry in information technology. As the
Internet grows and as the cost of the technology
continues to come down, there's a great opportunity to
move faster around information technology.
WCR: What do you
think the Baylor Health Care System is going to be like
10 years from now?
GDB: We're blessed
that we are in a growing community and that we are going
to double the population in the next 25 years. There is
going to be a shortage of beds and physicians--an access
problem will exist. All hospitals will be full. The
length of stays will continue to go down. We'll see stays
of 2 to 3 days where today it is 3.5 to 4.5 days. We will
see hospitals becoming more tertiary with more intensive
care-driven monitored hospital beds. More surgery will
move to the outpatient clinics. A group in Georgia says
that in 2010 the cost of pharmaceutical care in the USA
will exceed the cost of inpatient care.
Hospitals have received
enormous payment reductions from the government. The
Balanced Budget Act took some $198 billion out of the
health care industry nationwide from government payments.
Politicians are not lining up to restore those payments.
The Medicaid payments in all states are declining because
the federal match isn't there and the states are not
willing to increase their contribution. We have a growing
number of uninsured persons across the nation, heavier in
Texas than in the nation as a whole. The hospital
industry has many fiscal challenges to take care of.
At the same time, our
physicians have that same dynamic working against them.
They get hit with the same reimbursement issues. If you
look at most specialty physicians from 1991 through 1996,
their professional fees from Medicare were reduced 40% to
60%, depending upon the specialty. Only family practice
physicians received any kind of increase from Medicare.
Even payments to internal medicine physicians dropped
about 15% during that timeframe. Most of the HMOs and
preferred provider organizations were indexing their
payments to physicians based on what the government was
doing. As the government reduced its payments, so did the
commercial insurance companies. The decline in
reimbursement for physicians continues. Physicians have
extended their hours of service. Some have merged to
reduce office costs, and some have started Saturday
clinics. They have overcome some of the reduction in
payment, but their expenses keep going up, their
malpractice insurance premium goes up, and the wage index
goes up. We are seeing some elasticity in price today
from the managed care plans so they can give a little
increase to the provider community, but it has not kept
up with the higher rate of inflation that is occurring in
health care. So what do the physicians do? They begin to
get into ancillary revenue development to supplement
their professional fees.
You asked me where I see
Baylor in the next 10 years or so. I think we have to
partner even more with our physicians. Examples are the
new Heart and Vascular Center and what we have done with
US Oncology, or PRN at the time. How can we work with the
physician community so that they can thrive at the same
time we do? As US Oncology expanded its outpatient
oncology business, its outpatient volume increased and so
did our inpatient business. Hopefully, the Heart and
Vascular Center will allow the cardiology community to
increase its earning capacity in the same way. We will be
prepared for the future to the extent that we can partner
with our physicians. Today we have 12 ambulatory surgery
centers in partnership with physicians, and 2 more are
being built. Several of us have been working on that
strategy for the last 31/2 years. Baylor is very well
poised because of the experience that we've had the last
6 or 7 years with the partnerships that we have created.
We've developed physician relationships that have created
trust. Our system board and the boards of the community
hospitals are very proactive in their desire to partner
with physicians. Our physicians can be our biggest
partner or our biggest competitor. Venture capital is
available to organize physicians. We can do the same
thing and do it better because we know health care. I
predict that 10 years from now Baylor will still be a
not-for-profit organization, but a large part of our
business will be generated from joint venture-type
relationships with physicians. There will be short
inpatient stays and considerable outpatient-driven volume
for the organization.
WCR: You've been
involved in many different things, particularly since you
have moved to Dallas. Your arenas have expanded
considerably. At this point, what accomplishments are you
most proud of?
GDB: I'm very
proud of the turnaround we accomplished at Garland and
the expansion of that hospital. When I started, the gross
revenue of the hospital was $19 million; today it is
>$200 million. I'm proud of the relationships I've
developed with the physician community and the fact that
I'm considered a colleague and not somebody they have to
put barriers around. I'm extremely proud of HealthTexas.
It has been the hardest work that I've ever been involved
in.
I'm proud of my family.
My son, Garrett, is 17. He's a junior this year at Naaman
Forest High School in Garland. And my wife, Debbie--we've
been married 25 years, and she has tolerated all this
madness. It's a lot of work, and I'm often away from
home.
WCR: What is your
son going to do?
GDB: I don't know.
He's a good kid. He's a good golfer. He has great social
skills. He's a good student. He wants to go to OU, where
my wife and I went. I don't know if he says that because
that's what we've always talked about or not. Who knows
what he will do?
WCR: Does Debbie
work?
GDB: She did. She
was an elementary school teacher. She quit teaching when
our son started middle school. We felt it was important
for her to be available for Garrett.
WCR: When you
were still CEO at Baylor Garland and were involved in the
HealthTexas Provider Network and the managed care
operations for the whole system, you would get home at 11
or midnight and would have a 6 or 7 am meeting the next
morning. What is your life like now? What time do you
wake up in the morning? What time do you get to the
hospital?
GDB: I get up
about 5:30 am every day and usually leave for work by
6:30 or 7 am. On Tuesday mornings, I arrive at 6 am, so I
get up at 4:30. I am usually home around 8 or 8:30 pm.
I've got a 45-minute to 1-hour commute in and an hour
commute out. When we were starting HealthTexas and I was
managing the hospital at Garland, I'd stop at Garland on
my way home and take care of business and leave it for
the secretaries to handle the next day. I don't have that
responsibility to worry about anymore. On Fridays I try
to get home about 6 pm. I try not to work at all on the
weekends, except for retreats. I try to spend time with
the family and do chores on the weekend, get caught up.
WCR: Do you have
hobbies, Gary?
GDB: My hobby is
traveling. I love traveling (Figure
6).
WCR: How much
time do you take off a year?
GDB: In the summer
we usually go to Europe for about 16 days. I love going
to Europe. Nobody can find me, and I can't work. We
generally try to study the country that we are going to
visit in advance and then once we are there, really deal
with it in depth.
WCR: Your life
now must surprise your parents a bit. They are still
alive. I imagine they never had the opportunity to travel
in the USA, much less abroad. Right?
GDB: Every summer
when I was a small kid, my dad would load us all in the
car, and we'd take off for 2 weeks and go west. We were
able to go up to Yellowstone, over to San Francisco's
Golden Gate Bridge, and through New Mexico and Arizona.
We traveled quite a bit in car trips. They have some idea
of what I do and know that Debbie and I have been
successful in what we're doing.
WCR: You've been
involved in so many different activities since you got
into hospital administration. You obviously are a hot
number in the hospital arena, I would expect. How long is
Baylor going to be able to retain you? What do you see
for the future?
GDB: I enjoy
Baylor. I like the organization's values, and I like the
people I work with. I'm proud of the medical staff, and I
enjoy working with them. I'll stay at Baylor as long as I
can make a contribution and can grow and learn. What I
look for in a job is inclusion in decision-making
processes and recognition for the work that I do in terms
of being adequately compensated and having opportunities
to continue to move up. I want to be in an organization
that's reputable, that has values.
Ever since I've been
involved with the system, it has been one growing
opportunity after another. The medical staff consultative
services that we are getting ready to kick off will be a
great growth opportunity. I'm enjoying getting involved
again with the community hospitals. The growing
population will present significant opportunity for
Baylor to expand. I know where Joel is coming from and
what his vision is for Baylor. He will be a stable leader
at Baylor, so I know where the future is headed. One of
the challenges is how we transition and bring in new
physicians to take key leadership roles as some
physicians retire over the next 10 or 15 years.
I like the community at
large. I like living in the Dallas area. My wife's
parents have retired and live now in Garland. My wife's
sister and her family live there as well.
WCR: You want to
be where you can make a difference?
GDB: The road I've
always been on is to try to get involved where I can make
a difference. Growing up was that way. My dad always told
us that we were going to come up against a lot of
challenges in life. When you look back over your life,
probably 2 or 3 of those challenges really made a
difference, while the rest were just tweaking the wheel
in keeping things going. I try to keep focused on that,
because you can get caught up in an issue that isn't
going to matter 5 years from now.
How do you just get
through that issue today? I think Joel, Boone, Jr., Tim,
and I all understand the business we are in and that it
is built around the physician-patient relationship.
Maximizing that relationship will keep us doing what we
need to be doing. We've got to keep everything in balance
and stay focused. Stay consistent, try not to vary a lot,
communicate effectively, move forward--if we do those
things as an organization and as individuals, we'll be
very successful.
WCR: You are very
optimistic about the future.
GDB: The
community, the environment, the growth we're in, the
clinicians, the partnerships, the board will all allow us
to do the cutting-edge things that will make us
successful. The leadership team that Joel has put
together is relatively young, and we work well together.
The relationship with our physicians is a trusting one.
We are in a great situation to really thrive. Many
hospitals will survive, but Baylor will thrive.
WCR: You are glad
that the merger with Presbyterian and Harris didn't come
about?
GDB: That was an
experience that we had to go through. We had to determine
whether or not the systems would be better off together
or independent. We were blessed that it took so long to
answer that question. The culture question started to
appear: there were differences in the way the
organizations were being led and managed and in the types
and levels of service that were being delivered. The
Balanced Budget Act came along, and that wasn't on our
screen when we entered into those discussions. That was a
$165 million hit to Baylor over 5 years. Texas Health
Resources experienced more payment reductions because it
is a larger system. We were looking at the ability to
save about $100 million by putting these systems together
and reducing costs. Then the attorney general's staff was
saying that they wanted more benefits for the community.
They were looking for additional charity care above and
beyond what we were providing beyond the statutory
requirement in Texas. We were being asked to freeze our
prices for 5 years, including all managed care
negotiations. But even if we froze the prices on the
provider community, we knew the payer community wouldn't
lower the rates in Dallas to the employers. In essence,
that would take money from Dallas and send it to Wall
Street. At the same time, we were seeing the insurance
companies raising their premiums, and we were just coming
off of 7 years of inability to raise any price with the
managed care companies. So we had been flat for 7 years
and now we were being asked to remain flat for 5 more
years. We would have depressed our system for 12 years of
any revenue enhancement opportunity. That would have
really depleted our ability to create capital to invest.
At the same time, we were operating in a huge
technological shift, with a lot of information services
requirements for us.
We suddenly understood
that it couldn't work. The boards looked at that and they
also looked at other health care systems that had merged
around the country. The ones that had merged and were
still together had not achieved what they had envisioned
and were losing money. Several had begun to unwind at
huge costs. The shifts in the regulatory environment and
in the health care industry that occurred while we were
considering the merger were not supportive. Backing off
was a difficult decision to make.
The board members from
Baylor Health Care System, Presbyterian, and Harris
Methodist are all outstanding, philanthropic citizens,
volunteers who all knew each other. They were friends
doing their civic duty in different organizations. These
trustees were sitting across the table from each other as
friends trying to unwind this deal. We had all invested
heavily in this. You can imagine over a 3-year period how
much staff time we had spent, as well as money for
consulting fees, legal fees, and accounting fees. And all
of that was getting ready to be written off. It's hard
once a ball gets rolling to back off. It took a great
deal of courage on the part of those trustees to say that
we were probably better off staying independent and
collaborating where we can. That was the decision that
was made. I think it was a great decision. We wouldn't be
where we are today if we had merged. We all benefited
from the experience, and that was good.
During the negotiations,
I was involved in trying to organize the physician
community with Drs. Pete Dysert, Jack McCallum, a
neurosurgeon out of Harris, and Thomas Russell, an
anesthesiologist at Presbyterian. I provided staff
support to them and organized an attempt to bring
together the physician community of the 3 systems to
develop a strategy that could come up alongside the
hospital system that was coming together. Out of that we
created a business league and actually incorporated an
entity called Texas Health Alliance, a 501(c)6
corporation. We had physicians from all 3 systems working
on that. We developed a business plan to move forward
with the hospital systems. In fact, the ideas set forth
by Texas Health Alliance are being used in our current
discussions with EDS.
An interesting thing from
the Baylor/Texas Health Resources discussions occurred
when we held the first physician meeting. We brought
together >200 physicians from Baylor, Presbyterian,
and Harris who were selected from their respective
medical staffs as physician leaders. We spent a weekend
with them as we began to develop a strategy. What was
interesting about that is most of them knew each other.
Many of them had gone to Southwestern Medical School
together or had done fellowships or residencies together.
They had referred patients to each other over the years.
What I saw happening was that bringing the physician
community together was probably going to be easier than
bringing the hospital community together. We gained a lot
of ground there, and I think we developed a business plan
that will be actualized. And the physician community
across the metroplex will benefit from that work.
WCR: Is the
system partnering with groups other than physicians?
GDB: On January 1,
2000, we will move all of our property management and
engineering services over to management in a partnership
with Trammell Crow Company. Property management is not a
core business of ours, and yet we live here in Dallas
where we have one of the largest property management
companies in the USA. They know that business and can
bring resources to the table and improve our situation.
Our downtown campus and
our campus in Grapevine have partnered with Marriott to
do a food/nutrition program. Tim and I, as the operations
arm of Baylor, now want to try to extend that concept
across Garland, Waxahachie, Grapevine, Irving, and BUMC
using a common vendor. Again, they would run our
food/nutrition business and we would then manage that
partnership and not the day-to-day work in that area.
The same thing is true in
environmental services. Garland is with Marriott today,
and the other hospitals have their own in-house programs.
Can we partner with a company that concentrates only on
environmental services? Those companies get up every day,
and that is all they do--environmental services or food
service or property management. These services are on our
screen every day, but they have to compete for
management's attention with the myriad of other issues
that are occurring daily.
Our architectural firm,
Healthcare Environment Design (HED) is a profitable
company, but it is not a part of Baylor's core health
care services. To keep itself whole, HED has to take on
more outside work than Baylor can give it to cover its
expenses. The question becomes: Does Baylor really need
to own an architectural company? I think we decided that
no, we probably don't. Odell and Associates are acquiring
HED. Again, it will be our preferred architectural firm,
but we will no longer own that company.
We sold 90% of our home
care business to MedCare@Home. It is a service that we
need in the continuum of care, but it's not a service
that we get up every day and focus our entire attention
on.
We did the same thing
with our durable medical equipment. We are partnering in
areas where we think we can bring new expertise to the
table and also bring new opportunities for our employees.
If I'm an engineering employee at Baylor, my sphere of
upward mobility, if I want to stay at Baylor, is pretty
limited. We have 180 people employed in engineering
services across the system. But if I'm now a Trammell
Crow employee, I've got upward mobility across the
country because it has property all over the USA, and I
can move up in my career without losing my seniority and
my benefits vesting. This is going to be good for our
employees as well. We are focusing on how we can we get
back to our core business. Our core business is
supporting the physician-patient relationship. We can
maximize that by partnering with others that can come in
and provide those services better at less cost than we
can. It will be very beneficial for us in the long term.
WCR: Gary, is
there anything you think we ought to discuss that we
haven't?
GDB: I think we've
covered quite a bit of territory, probably more than you
wanted to hear.
WCR: Gary, on
behalf of not only myself, but the readers of BUMC
Proceedings, I want to thank you
very much for pouring your heart out, so to speak, and
being so open.
GDB: Thank you.
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